It has been said that customers are three times more likely to both buy and recommend your product or service if they feel emotionally connected to your brand. And yes, you do find a select few swooning over certain brands but we’re not suggesting that you get them to fall in love with your company. … Read more

It is a given that every business needs to know how to effectively generate leads in order for that business to prosper. While creating good content leads to an upscale in traffic to a site, the ultimate goal is to capitalize on turning these leads into potential customers. Ineffective marketing strategies not only give birth … Read more

Innovation and invention is the mother of success. In today’s fast-paced world, the only way to keep abreast is through continuous improvement. And in a world where the telephone still matters almost as much as the internet, finding simpler, better and faster ways of keeping track of calls has never been more necessary. Even with … Read more